Family businesses have an added value that they transfer to the resources: sense of duty, empathy, an ethic of responsibility, connection with the territory and community, pursuit of excellence and innovation.
The Torello family has built up a company on a solid organization, bringing the idea of sharing into the work environment, a value that, like in the family, contributes every day to help the company grow along with its people.
Objective – To transfer the whole Torrello world into a concept that can visually describe the company.
… like in the family stresses the family dimension, which forms the basis for a healthy growth, where attention to detail distinguishes a family run enterprise from a company. And we speak of “enterprise” not by chance.
A multi-subject campaign that presents the services offered, conceived around a single concept: the past to offer as a guarantee, the present and the advancing future.
1st part of the campaign - Transport
… like in the family s an expression of Nicola Torello, the Company’s founder, who, in his hometown of Montoro helps his grandchildren, teaching them to work hard, passing it on to the next generation, without losing identity but without giving up innovation. An image that expresses a faithful picture of the company’s vision. Much more than a picture. There are all the ingredients that are put together every day to offer an excellent service: Nicola Torello and his family, the highly recognizable vehicles, the territory of Montoro. The connection between all these things is held together by people.
An image of solid “tradition” to offer as a guarantee, as a certainty of that same care that is put into the “family business”.
2nd Part of the campaign - Logistics
From transport – sector in which the company started its activities – to logistics. Because … like in the family today is what we were still missing in the story of the company. A new adventure was to begin, that of logistics, and this time from the platform of Piacenza and by the second generation of the Torello family, hands stretched out towards the future and a story still to be written…
On the job … like in the family, people inspired towards values and by values.