One of the first to believe in the value of the message associated with Feel Transport, Michelin “became an ambassador” for the 2019 ad campaign that focuses on our feelings with the Partners. Sharing is essential, and this has been proven by the enthusiastic responses to our invitation to talk about it.
Enrico Spinelli – Sales Director Services & Solutions – from the Cuneo plant, opens a dialogue around feeling: he does not only talk about solutions for better mobility. Mobility must be better for everyone.
Spinelli touches on the themes of values, innovation and respect for Michelin in relation to those who work to establish a relationship of profound trust, prolonged over time.
“Our mission is to promote safer, cleaner and more sustainable mobility. When Michelin chooses a partner, it’s important that they share our mission.”
The supply chain is cultivated with values and valuable relationships
We are a company that interacts. We know what we want, but we allow ourselves to be guided by the competence of each Partner and by an awareness in defence of relationships that refuses “solely commercial” choices in order to embrace choices based on the human component of the brands.
Feel transport is a campaign we are building and is both a powerful and unusual approach for this sector. From an emotional headline, we have opened a dialogue around the development of future collaborations.